Yeonshin Kim

Marketing · 2011–2019

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

Whom Yeonshin Kim trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Peter C. Verhoef

Who trusts Yeonshin Kim overall

  1. Deepak Jaiswal
  2. Shih-Tse Wang
  3. S. Emekci

Papers from Yeonshin Kim's perspective

Ordered by how strongly the researchers Yeonshin Kim trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Explaining purchases of organic meat by Dutch consumers
  2. The case for motivated reasoning.
  3. The Effects of Effort and Intrinsic Motivation on Risky Choice
  4. Using Online Conversations to Study Word-of-Mouth Communication
  5. The role of positive emotions in positive psychology. The broaden-and-build theory of positive emotions. (American Psychologist)
  6. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  7. CHAPTER EIGHT. Fairness as a Constraint on Profit Seeking: Entitlements in the Market
  8. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  9. The Effectiveness of Customized Promotions in Online and Offline Stores
  10. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

Their papers