Understanding Green Purchase: The Influence of Collectivism, Personal Values and Environmental Attitudes, and the Moderating Effect of Perceived Consumer Effectiveness
By Yeonshin Kim. 2011
166 citations recorded by the source corpus.
This study investigates determinants of green buying behavior. Using structural equation modeling, the effects of collectivism, values and attitudes on ecological purchase and their hierarchical relationships are investigated. Furthermore, a moderated multiple regression is applied to test whether the link between attitude and behavior is enhanced by the degree of perceived consumer effectiveness (PCE). The results suggest that collectivism is important in predicting green purchase. The positive influence of collectivism on consumer greenness flows through selftranscendence values. However, PCE fails to moderate the strength of the relationship between environmental attitudes and green purchase behavior. Implications for public policy and marketing communication efforts are discussed.
Subfields: Management, Monitoring, Policy and Law, Marketing
View Paper: https://www.semanticscholar.org/paper/f6e7a9d4dd9446481332c4dd9dc2a7ade15762ae
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In Management, Monitoring, Policy and Law
In Marketing
Citations in the corpus
- Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2018, background): “Similarly such findings of Roberts (1996) in western context, Kim and Choi (2005), Mostafa (2006), Kim (2011) also validated that PCE is the significant predictor of green purchase behaviour in Asian context.”