Literally Literacy: Table 1

By Melanie Wallendorf. 2001

97 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/ff54cad2fe2534fbb9fbc0374d07ed162f78080d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Craig J Thompson
2. E. Arnould

In Marketing

1. E. Arnould
2. Craig J Thompson
3. Stephen Louis Vargo
4. Robert F. Lusch
5. M. Tadajewski

In Human-Computer Interaction

1. Craig J Thompson
2. E. Arnould

Citations in the corpus

• Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research (2005, background): “Wallendorf (2001) suggests that literacy, a skill set fundamental to effective consumer behavior, is distributed by class and race.”