Jing Yang
Marketing · with Qu · 2019
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 23 citations into it
- Organizational Behavior and Human Resource Management — 18 citations into it
- Sociology and Political Science — 16 citations into it
Whom Jing Yang trusts
Their strongest outbound trust, strongest first, inferred from their citations.
- Anna S. Mattila (in Organizational Behavior and Human Resource Management)
- Peter O'Connor (in Sociology and Political Science)
- Vincenzo Esposito Vinzi (in Sociology and Political Science)
- Guy Assaker (in Sociology and Political Science)
Papers from Jing Yang's perspective
Ordered by how strongly the researchers Jing Yang trusts endorse each paper. Same corpus, a different order for every researcher.
- Examining the effect of novelty seeking, satisfaction, and destination image on tourists' return pattern: A two factor, non-linear latent growth model
- It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
- How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)
- Face consciousness and risk aversion: Do they affect consumer decision‐making?
- The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)
- A comparison of brand personality and brand user‐imagery congruence
- A taxonomy of creative tourists in creative tourism
- Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Quality, satisfaction and behavioral intentions
Their papers
- The formation of sub-brand love and corporate brand love in hotel brand portfolios (2019) — 91 citations