Rubina Islam

Journal of Retailing and Consumer Services · 2017

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Whom Rubina Islam trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Dawn Iacobucci (in Management Science and Operations Research)

Papers from Rubina Islam's perspective

Ordered by how strongly the researchers Rubina Islam trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Viral Advertising in Social Media
  2. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
  3. The Theory of Planned Behavior Applied to Young People's Use of Social Networking Web Sites (Cyberpsychology, Behavior, and Social Networking)
  4. Facebook versus television: advertising value perceptions among females
  5. Behaviorism, Cognitivism, Constructivism: Comparing Critical Features From an Instructional Design Perspective
  6. MySpace and Facebook: Identifying Dimensions of Uses and Gratifications for Friend Networking Sites (Individual Differences Research)
  7. An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
  8. Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (Information Systems Frontiers)
  9. Structural Equations Modeling: Fit Indices, Sample Size, and Advanced Topics
  10. Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology (Journal of strategic information systems)

Their papers