Monica Popa

Marketing · 2010

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Monica Popa trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Richard R. Klink

Papers from Monica Popa's perspective

Ordered by how strongly the researchers Monica Popa trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Phonetic Symbolism and Brand Name Preference
  2. Creating Brand Names With Meaning: The Use of Sound Symbolism
  3. When Intelligence is (Dys)Functional for Achieving Sales Performance
  4. Mixed-Effects Models in S and S-Plus
  5. Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism
  6. Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
  7. The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
  8. “Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults
  9. An empirical analysis of the brand personality effect
  10. The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Their papers