Detlef Schoder

Marketing · 2006–2007

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Detlef Schoder trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Wynne W. Chin
  2. Mark Keil
  3. Roland T. Rust

Papers from Detlef Schoder's perspective

Ordered by how strongly the researchers Detlef Schoder trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
  2. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study (Information systems research)
  3. User Acceptance of Information Technology: Toward a Unified View (MIS Q.)
  4. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  5. A Cross-Cultural Study on Escalation of Commitment Behavior in Software Projects (MIS Q.)
  6. Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness (Journal of Advertising Research)
  7. Capturing Customer Heterogeneity using a Finite Mixture PLS Approach
  8. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
  9. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
  10. Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (Information systems research)

Their papers