Making ads less complex, yet more creative and persuasive: the effects of conventional metaphors and irony in print advertising

By Christian Burgers, Elly A. Konijn, Gerard Steen, Marlies A. R. Iepsma. 2015

94 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d40ae3ec2b6c2f63427416a986175b4f61b418e2