Aurathai Lertwannawit
Marketing · 2012
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 16 citations into it
Whom Aurathai Lertwannawit trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Aurathai Lertwannawit's perspective
Ordered by how strongly the researchers Aurathai Lertwannawit trusts endorse each paper. Same corpus, a different order for every researcher.
- Index Construction with Formative Indicators: An Alternative to Scale Development
- The Role of Relational Information Processes and Technology Use in Customer Relationship Management
- An assessment of the use of partial least squares structural equation modeling in marketing research (Journal of the Academy of Marketing Science)
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Multidimensional Constructs in Organizational Behavior Research: An Integrative Analytical Framework
- Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
- Methods for integrating moderation and mediation: a general analytical framework using moderated path analysis. (Psychological methods)
- Consumers' Need for Uniqueness: Scale Development and Validation
- Word-of-Mouth Processes within a Services Purchase Decision Context
- Materialism as an attempt to cope with uncertainty