Longchang Wu

Marketing · 2016–2017

A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Longchang Wu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Joseph F. Hair

Papers from Longchang Wu's perspective

Ordered by how strongly the researchers Longchang Wu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
  2. The Relative Trustworthiness of Inferential Tests of the Indirect Effect in Statistical Mediation Analysis (Psychology Science)
  3. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
  4. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
  5. Index Construction with Formative Indicators: An Alternative to Scale Development
  6. Multivariate Data Analysis (7th ed.
  7. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
  8. Rethinking Partial Least Squares Path Modeling: In Praise of Simple Methods
  9. Testing Structural Equation Models
  10. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study (Information systems research)

Their papers