The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures

By Jianming Wang, Jingyu Bao, Congcong Wang, Longchang Wu. 2017

86 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/1ff1d104f71d22d707ad4d984d2e1c1ec68af935