Incorporating Strategic Consumer Behavior into Customer Valuation

By Michael Lewis. 2005

118 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/fdc8ce6af6c4767f8154a9cb30c4325a291f14e2

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In Marketing

1. Alan L. Montgomery
2. Shibo Li
3. Baohong Sun
4. Michael P. Keane

Citations in the corpus

• Customer Metrics and Their Impact on Financial Performance (2006, unknown): “Lewis (2005a) uses major newspaper to suggest an optimal pricing path that maximizes customer value.”
• Cross-Selling the Right Product to the Right Customer at the Right Time (2011, background): “Moon, Kamakura, and Ledolter (2007), Du and Kamakura (2006), and Netzer, Lattin, and Srinivasan (2008) employ a similar discrete-time HMM to investigate competitive promotions, customers’ unobserved life stages, and relationship states, respectively.”