Cross-Selling the Right Product to the Right Customer at the Right Time

By Shibo Li, Baohong Sun, Alan L. Montgomery. 2011

151 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/59cd05d957652da6fe9cc077156005dc9b12d8ca

Citations in the corpus

• Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2017, unknown): “There are many papers in marketing (e.g., Li et al. (2005); Akçura and Srinivasan (2005); Li et al. (2011)) and operations management (e.g., Netessine et al. (2006); Gurvich et al. (2009); Armony and Gurvich (2010)) examining how to make use of the cross-selling opportunities during the…”
• Machine learning and AI in marketing – Connecting computing power to human insights (2020, unknown): “The concept of adaptively learning from customer behaviors, and automatically optimizing marketing response in a forward-looking framework, has been applied to service management and cross-selling (Li, Sun, & Montgomery, 2011; Sun & Li, 2011; Sun, Li, & Zhou, 2006).”