Bringing the “Moral Charge” Home: Fair Trade within the North and within the South

By D. Jaffee, Jack Kloppenburg, Mario Monroy. 2004

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The Role of Personal Values in Fair Trade Consumption (2009, background): “On the other hand, more than 40% of the purchase price can be returned to the fair trade producer under a system of fair pricing, due to the shorter, less complex supply chain (Jaffee et al., 2004).”
Fair Trade Standards, Corporate Participation, and Social Movement Responses in the United States (2010, background): “These domestic efforts are furthest advanced in the global South, particularly in Mexico, Brazil, and South Africa (Jaffee et al., 2004; Wilkinson and Mascarenhas, 2007).”
Fair Trade: Three Key Challenges for Reaching the Mainstream (2006, background): “Foreign producers, especially growers of coffee, as well as retailers and wholesalers, should be a part of such a discussion, along with ATOs (Jaffe et al., 2004).”
The mirror of consumption: Celebritization, developmental consumption and the shifting cultural politics of fair trade (2010, background): “This ‘fair trade effect’ has not only been felt in attempts at the development of domestic forms of this model for the US (Jaffee et al, 2004) and UK, but has spread across numerous economic sectors and commodities (e.g. Barrientos and Dolan, 2006).”