Non-public and public online community participation: Needs, attitudes and behavior

By Blair Nonnecke, Dorine Andrews, J. Preece. Electronic Commerce Research, 2006

336 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fa46b64d4eaf65a8896bcb4eedd57f6898060b45

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In Sociology and Political Science

Citations in the corpus

How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions (2014, background): “Although passive users thus make up the vast majority of people using the Internet (Schlosser 2005; Nielsen 2006; Nonnecke, Andrews, and Preece 2006; Moe and Schweidel 2011), the easy transmission of eWOM often enables it to spread far further than offline, verbal customer conversations (Chatterjee…”
Understanding lurkers in online communities: A literature review (2014, background): “Previous studies have identified lurkers in different ways: the members who never post in an online community (Neelen & Fetter, 2010; Nonnecke et al., 2006), the users who posted messages only once in a long while (Golder & Donath, 2004), the members who made no contribution to the community during ”
Customer engagement in a Facebook brand community (2012, background): “Entertainment is also an experiential value that customers derive from using online services (Mathwick et al., 2001; Nambisan and Baron, 2009; Nonnecke et al., 2006).”
Motivations to participate in online communities (2010, background): “An alternative explanation is that anonymous users are viewing themselves as nonvaluable participants, even though the literature has addressed their importance as audience and peripheral members [17].”
Understanding user participation in online communities: A systematic literature review of empirical studies (2015, background): “Nonnecke et al. (2006) claim, that lurking is a passive but non-negative way to enjoy an online community, and lurkers have a lessened sense of community and membership compared to active posters.”