Developing new rules for new markets
By John H. Roberts. 2000
118 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Marketing
View Paper: https://www.semanticscholar.org/paper/f998473037e4ea049227cb4fbbf03a7d598d2f7d
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management Science and Operations Research
In Marketing
- Hsin Hsin Chang
- Dhruv Grewal
- Hsin-Wei Wang
- Paul A. Pavlou
- A. Parasuraman
- Shpëtim Çerri
- J. Petrick
- Joey F. George
Citations in the corpus
- Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003, background): “The potential impact of technology and the Internet on consumer behavior has begun to puzzle consumer behavior researchers [27, 68].”
- The impact of technology on the quality-value-loyalty chain: A research agenda (2000, background): “Some of the macro-perspective articles in this issue (e.g., Roberts 2000; Sheth, Sisodia, and Sharma 2000), as well as one micro-perspective article (Bitner, Brown, and Meuter 2000), focus directly on the impact of technology on market structures and on interactions between sellers and buyers.”
- The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour (2011, background): “Indeed, understanding and delivering customer value is seen as a cornerstone of marketing, competitive strategy (Khalifa, 2004; Lindgreen and Wynstra, 2005), retention of customers and relationship management (Roberts, 2000; Payne et al., 2001).”