The impact of background musical tempo and timbre congruity upon ad content recall and affective response

By Steve Oakes, Adrian C. North. 2006

99 citations recorded by the source corpus.

Subfields: Education, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/f97c3e739892a9db90fa6aba4343e508ee283ae9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

1. Steve Oakes
2. Juliane Kämpfe
3. Peter Sedlmeier
4. Frank Renkewitz

In Literature and Literary Theory

1. Steve Oakes
2. Juliane Kämpfe
3. Peter Sedlmeier
4. Frank Renkewitz

In Marketing

1. Steve Oakes
2. Adrian C. North
3. Juliane Kämpfe
4. Peter Sedlmeier
5. Frank Renkewitz
6. Anna S. Mattila
7. I. Lin
8. Rajnish Jain

Citations in the corpus

• The impact of background music on adult listeners: A meta-analysis (2011, methodology): “…Machleit, & Chebat, 2005; Kallinen, at UNIV WASHINGTON LIBRARIES on May 24, 2015pom.sagepub.comDownloaded from 2002; Mayfield & Moss, 1989; McElrea & Standing, 1992; Milliman, 1982; Nittono, Tsuda, Akai, & Nakajima, 2000; Oakes, 2003; Oakes & North, 2006; Roballey et al., 1985; Szabo et al., 1999).”
• Evaluating Empirical Research into Music in Advertising: A Congruity Perspective (2007, methodology): “Consistent with the design of these studies, Oakes and North (2006) used digital technology to superimpose contrasting musical tempi and timbres over radio advertisements.”
• Reviewing congruity effects in the service environment musicscape (2008, background): “While musical volume levels can be set at a constant level for all participants in experimental environments by using headphones ( Oakes and North, 2006”