Evaluating Empirical Research into Music in Advertising: A Congruity Perspective

By Steve Oakes. Journal of Advertising Research, 2007

128 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing

View Paper: https://www.semanticscholar.org/paper/179e81929a8e1c13fec6428459dbe1af90a06edd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Adrian C. North
2. Anna S. Mattila
3. I. Lin
4. Juliane Kämpfe
5. Peter Sedlmeier
6. Frank Renkewitz
7. Steve Oakes
8. A. Lamont

In Marketing

1. I. Lin
2. Anna S. Mattila
3. Steve Oakes
4. Adrian C. North
5. Juliane Kämpfe
6. Peter Sedlmeier
7. Frank Renkewitz
8. Heesup Han

Citations in the corpus

• Reviewing congruity effects in the service environment musicscape (2008, result): “The importance of musical congruity as a crucial component in many service environment studies is consistent with a literature review by Oakes (2007)”
• Restaurant Servicescape, Service Encounter, and Perceived Congruency on Customers' Emotions and Satisfaction (2010, background): “Oakes (2007) suggests that relevancy and expectancy are the two key dimensions in congruency effects in the context of advertising.”
• The impact of background music on adult listeners: A meta-analysis (2011, background): “Summary studies that did so, such as, for instance, those in retail settings, marketing or advertising, could not identify uniform effects of background music (Bruner, 1990; Garlin & Owen, 2006; Oakes, 2007).”