Fashion stores between fun and usefulness

By Daniele Scarpi. 2006

157 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/f86cfd1fbdf19462b81e08b7cb2b1a94a3b64f19

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sharron J. Lennon
2. Hyejeong Kim
3. Miyoung Jeong
4. Hyunjoo Im
5. Ann Marie Fiore
6. Leslie Stoel
7. Mary Lynn Damhorst
8. Jungmin Yoo

Citations in the corpus

• Psychographic characteristics affecting behavioral intentions towards pop‐up retail (2010, background): “Literature (Childers et al., 2001; Scarpi, 2006) suggests that both hedonic and utilitarian elements of shopping experience influence attitude and behavioral intentions.”
• The perceptual fluency effect on pleasurable online shopping experience (2010, background): “To test the effect of perceptual fluency of a web site, two mock online apparel stores were created because aesthetic evaluation tends to be weighted heavily by consumers of fashion and apparel products ( Scarpi, 2006”