Alfredo Pérez-Rueda
Sociology and Political Science · 2017–2021
A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 3 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 66 citations into it; #15,457 of 22,756 by trust here, #15,556 by citations
- Literature and Literary Theory — 16 citations into it; #2,045 of 2,496 by trust here, #1,610 by citations
Whom Alfredo Pérez-Rueda trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Alfredo Pérez-Rueda overall
Papers from Alfredo Pérez-Rueda's perspective
Ordered by how strongly the researchers Alfredo Pérez-Rueda trusts endorse each paper. Same corpus, a different order for every researcher.
- The limited capacity model of mediated message processing
- Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
- Sponsorship congruence and brand image
- Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
- Principles and practice of structural equation modeling, 3rd ed.
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
- An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors
- Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
- A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
- A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study (Information systems research)
Their papers
- Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2017) — 280 citations
- Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness (2021) — 319 citations
- Instagram Stories versus Facebook Wall: an advertising effectiveness analysis (2019) — 122 citations