Online Instrument Delivery and Participant Recruitment Services: Emerging Opportunities for Behavioral Accounting Research

By D. M. Brandon, James H. Long, Tina M. Loraas, Jennifer M. Mueller-Phillips, Brian Vansant. 2014

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The End of the (Research) World As We Know It? Understanding and Coping With Declining Response Rates to Mail Surveys (2019, methodology): “SurveyMonkey, Audience, Qualtrics, Amazon’s Mechanical Turk, and other commercial firms, see Brandon et al. 2014 for a review). Callegaro et al. (2014) note that online panels enable fast data collection at lower cost, with efficient sampling, and potential response to declining response rates in ra”
Scoundrels or Stars? Theory and Evidence on the Quality of Workers in Online Labor Markets (2017, background): “Further, Brazel et al. (2004) find that workers (in this case, auditors) feel more accountable to their supervisors in face-to-face than in electronic interactions.”
Don't Throw the Baby Out With the Bathwater: Comparing Data Quality of Crowdsourcing, Online Panels, and Student Samples (2015, background): “Other online panels (e.g., SurveyMonkey or Qualtrics) have also been described as offering researchers access to data of adequate quality (Brandon et al., 2013), but existing investigations have focused on completion rates or correct responses to manipulation check questions.”
Systems Perspective of Amazon Mechanical Turk for Organizational Research: Review and Recommendations (2017, methodology): “Based on these quotes and other research comparing recruitment services (e.g., Brandon et al., 2014), MTurk participants are ostensibly paid at a lower cost than major survey companies.”