Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge

By Alison Jing Xu, R. Wyer. 2010

91 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f6321373fb8824a1a948486b194b215e9dcf7a35

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. R. Fazio

In Marketing

1. Han Zhang
2. Samuel D. Bond
3. Dezhi Yin
4. Matthew D. Rocklage
5. R. Fazio

In Sociology and Political Science

1. Matthew D. Rocklage
2. R. Fazio
3. Han Zhang
4. Dezhi Yin
5. Samuel D. Bond
6. Bertram Gawronski
7. J. de Houwer
8. Roland Deutsch

Citations in the corpus

• The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews (2020, background): “…with other forms of communication; moreover, research comparing advertising to other contexts (e.g., reviews) has indicated that the same content can lead to different outcomes (Friestad and Wright 1994; Hung and Wyer 2008; Kirmani and Zhu 2007; Kronrod and Danziger 2013; Xu and Wyer 2010).”
• Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews (2017, background): “Readers may perceive high-arousal reviewers to be more subjective rather than objective (e.g., “gushing” or “venting”; Jensen et al. 2013; Park, Lee, and Han 2007), or readers may assume that such reviewers are “trying too hard” to influence prospective consumers, undermining their own credibility (”