Just Say No to Traditional Student Samples

By W. Jones, B. S. Sonner. Journal of Advertising Research, 2001

148 citations recorded by the source corpus.

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Message order effects and gender differences in advertising persuasion (2003, background): “While past research has shown that student samples can be valid in theory developments (Calder, Phillips, and Tybout, 1981; Peterson, 2001), student samples are inaccurate predictors of the size of an effect (James and Sonner, 2001; Peterson, 2001).”
The elaboration likelihood model: review, critique and research agenda (2014, result): “College students are said to possess higher NFC and greater cognitive abilities, making the results not generalizable to other populations, including youths (Te’eni-Harari et al., 2007; James and Sonner, 2001).”
Response Rates In Hospitality Research: An Overview of Current Practice and Suggestions For Future Research (2020, background): “…should note that students tend to comply with the authority and cooperate with researchers, who are often teachers in their academic environment, which may skew responses and, thus, findings, raising ethical concerns about the power relation between student and teacher (Jones & Sonner, 2001).”