Publishing Research in Marketing Journals Using Structural Equation Modeling

By Barry J. Babin, Joseph F. Hair, J. Boles. 2008

197 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/f3d545a5eee094c7e8ee426790c92fb5fc79507e

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Citations in the corpus

A comparative study of CB-SEM and PLS-SEM for theory development in family firm research (2014, methodology): “We recommend the use of SEM approaches because it has been found that contributions using SEM applications are more likely to be recommended by reviewers, and hence more likely to published than papers using other statistical procedures (Babin et al., 2008).”
Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017, background): “…variables while simultaneously taking into account various forms of measurement error makes SEM useful for a plethora of research questions (e.g., Babin et al. 2008; Steenkamp and Baumgartner 2000), particularly in the marketing field, which typically focuses on examining unobservable phenomena…”
PLS-SEM: Indeed a Silver Bullet (2011, background): “Indeed, fewer than ten articles using SEM were published in marketing journals prior to 1990, while more than twothirds of all articles applying SEM appeared between 1995 and 2007 (Babin, Hair, and Boles 2008).”
Invested resource, competitive intellectual capital, and corporate performance (2010, methodology): “Two-step approaches are applied, beginning with a confirmatory factor analysis (CFA) and then the cause-effect among latent constructs by using the LISREL package (Babin et al., 2008).”
An assessment of the use of partial least squares structural equation modeling in marketing research (2011, background): “While reviews of CB-SEM usage have a long tradition across virtually all business disciplines (e.g., Babin et al. 2008; Baumgartner and Homburg 1996; Brannick 1995; Garver and Mentzer 1999; Medsker et al. 1994; Shah and Goldstein 2006; Shook et al. 2004; Steenkamp and van Trijp 1991), relatively…”
Business risk management in the context of small and medium-sized enterprises (2020, background): “Latent variables can be defined using manifest variables (Babin et al., 2008).”
PLS-SEM: Looking Back and Moving Forward (2014, methodology): “However, CB-SEMwas initially established as the primary method for estimating and testing structural equation modeling in the social science disciplines (e.g., Babin et al., 2008; Shah and Goldstein, 2006; Shook et al., 2004).”