The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

By Hanna Kim, Eun-Jung Lee, Won‐Moo Hur. 2012

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When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour (2020, background): “…practices (e.g., Cheah, Shimul, Liang, & Phau, 2020; Demarque et al., 2015; Dowd & Burke, 2013; Joshi, Sangroya, Srivastava, & Yadav, 2019; Kim et al., 2012; Loschelder, Siepelmeyer, Fischer, & Rubel, 2019; Minton & Rose, 1997), there are instances that evidence none (Chekima et al.,…”
Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior (2017, background): “Such a finding is in line with previous research that empirically supports the importance of social norms in the socially responsible consumption context (e.g., Kim et al. 2012; Schultz, Khazian and Zaleski 2008).”
Predicting the revisit intention of volunteer tourists using the merged model between the theory of planned behavior and norm activation model (2020, background): “The previous literature supports the importance of other people’s behaviors in shaping an individual’s behavior (H. Han, Lee et al., 2019; H. Kim et al., 2012; Li & Wu, 2019; Teng et al., 2015).”