Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior

By Tae-Im Han, Leslie Stoel. 2017

219 citations recorded by the source corpus.

ABSTRACT This study reviews previous studies on socially responsible consumers and identifies major antecedents of behavioral intentions to contribute to the theoretical understanding of their purchase behaviors. Meta-analytic procedures were used to (1) quantify the relationship between theory of planned behavior (TPB) constructs, (2) examine the contribution of additional predictors to explain behavioral intention, and (3) identify moderators that influence the strength of the relationships between TPB constructs. The results reveal key factors underlying the consumer decision-making process and provide useful information for marketers in developing strategies that can increase acceptance and purchase of products/services that address consumers' ethical concerns.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/8845fc039214891d75a87be665f7a6f45d64b1ad

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In Management, Monitoring, Policy and Law

In Marketing

Citations in the corpus

Predicting the revisit intention of volunteer tourists using the merged model between the theory of planned behavior and norm activation model (2020, methodology): “…Sheppard et al., 1988), previous meta-analytic studies in the pro-social and pro-environmental context present the different result, i.e. that subjective norm is an indispensable factor in triggering tourists’ behavioral intention (T. I. Han & Stoel, 2017; Klöckner, 2013; Lee & Lina Kim, 2018).”