Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer

By Rong Chen, Feng He. 2003

230 citations recorded by the source corpus.

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Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2014, background): “As each sub-dimension of perceived risk is a concrete concept and perceived risk represents an aggregated impact of its sub-dimensions (Chen & He, 2003), presenting each sub-dimension with one item would be more easily and uniformly imaginable by the respondents (Rossiter, 2002), as in Chang & Chen…”
Exploring the impact of personality traits on online shopping behavior (2010, unknown): “From Rong and Feng (2003) and Pui-Lai et al. ( 2007) the study adapted and placed six items on a seven-point Likert scale ranging from 1 (strongly disagree) to 7 (strongly agree).”