Exploring the impact of personality traits on online shopping behavior

By Wen-Chin Tsao, H. Chang. 2010

116 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/9406bb5a133a24bb88ff2141daae97b85efb903d

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1. S. Mohseni
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Citations in the corpus

• User-generated-content versus marketing-generated-content: personality and content influence on traveler’s behavior (2018, methodology): “The agreeableness was also linked with the behavior of online shopping, like in other studies (Barkhi & Wallace, 2007; Bosnjak et al., 2007; Tsao & Chang, 2010).”
• Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention (2018, background): “…have different ideas about personality traits, most of them have a consensus regarding personality traits, which refer to the sum of behavioural characteristics, such as emotion expression and thought models, that facilitate the recognition of one person among others (Tsao & Chang, 2010).”