Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping

By S. Farag, Tim Schwanen, Martin Dijst, Jan Faber. 2007

469 citations recorded by the source corpus.

Searching product information and buying goods online are becoming increasingly popular activities, which would seem likely to affect shopping trips. However, little empirical evidence about the relationships between e-shopping and in-store shopping is available. The aim of this study is to describe how the frequencies of online searching, online buying, and non-daily shopping trips relate to each other, and how they are influenced by such factors as attitudes, behaviour, and land use features. Questionnaire data were collected from 826 respondents residing in four municipalities (one urban, three suburban) in the centre of the Netherlands. Structural equation modelling was used to examine the variables' multiple and complex relationships. The results show that searching online positively affects the frequency of shopping trips, which in its turn positively influences buying online. An indirect positive effect of time-pressure on online buying was found and an indirect negative effect of online searching on shopping duration. These findings suggest that, for some people, e-shopping could be task-oriented (a time-saving strategy), and leisure-oriented for others. Urban residents shop online more often than suburban residents, because they tend to have a faster Internet connection. The more shopping opportunities one can reach within 10Â min by bicycle, the less often one searches online.

Subfields: Building and Construction, Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/ef08514b581a8a21284b409974df69780c0152a7

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Citations in the corpus

A Comparative Study of Attitude Theory and other Theoretical Models for Understanding Travel Behaviour (2008, methodology): “Structural equation modelling is applied to data of online and in-store shopping collected in the Utrecht region, the Netherlands (Farag et al, 2007).”
Shopping mode choice: Physical store shopping versus e-shopping (2009, methodology): “…catalog shopping and teleshopping, Lee and Tan (2003) who developed an economic model of consumer choice between on-line and in-store shopping, to Farag et al. (2007), who applied the structural equation modeling (SEM) technique to model the relationships between e-shopping and store shopping,…”
Determinants of customer repurchase intention in online shopping (2009, background): “Second, women would be more willing to fill out a questionnaire about shopping than men (Farag et al., 2007).”
Portrait of an Online Shopper: Understanding and Predicting Consumer Behavior (2015, background): “A better understanding of consumer behavior can help improve marketing efforts and make online shopping more pleasant and efficient.”