A Comparative Study of Attitude Theory and other Theoretical Models for Understanding Travel Behaviour

By Martin Dijst, S. Farag, Tim Schwanen. 2008

95 citations recorded by the source corpus.

In this study we investigate the extent to which the integration of psychological mechanisms from attitude theory into conventional analytical approaches can advance our understanding of travel behaviour. Three models, which explain volitions (intentions) in different ways, are specified and discussed: a customary model (CM) that directly links attitude and external variables (eg socio-demographics) to volition; a simplified version of the extended model of goal-directed behaviour (EMGB) that links attitude to volition via behavioural desire; and a hybrid model (HM) that integrates the two former models. Using survey data about the volition to buy media products (books, music, and DVDs, for example) online and in-store collected in four locations in the Utrecht region, the Netherlands, we find that shopping behaviour is reasonably well explained by the simplified EMGB. Past behaviour, perceived behavioural control, and subjective norms all have a statistically significant impact on the volition to shop online, while goal desire and perceived behavioural control significantly affect the volition to shop in-store. The results of the HM indicate that it is important to take external variables, such as access to physical stores and gender, into account when explaining shopping behaviour.

Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Transportation

View Paper: https://www.semanticscholar.org/paper/2e90c06794819d0d2944d52db8c76d84e8985f76

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Ilan Salomon
2. Matan E. Singer
3. Patricia L. Mokhtarian
4. P. Singleton

In Management, Monitoring, Policy and Law

1. Patricia L. Mokhtarian

In Transportation

1. Patricia L. Mokhtarian
2. Ilan Salomon
3. Matan E. Singer
4. P. Singleton
5. J. De Vos
6. Xinyu Cao
7. Bert van Wee
8. Frank Witlox

Citations in the corpus

• What Moves Us? An Interdisciplinary Exploration of Reasons for Traveling (2015, background): “Dijst, Farag, and Schwanen (2008) applied the EMGB to the explanation of shopping behavior, where the goal in question was relatively modestly defined as buying media products within the next month.”