Positive vs. negative switching barriers: the influence of service consumers' need for variety
By Rosario Vázquez-Carrasco, Gordon Foxall. 2006
134 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology
View Paper: https://www.semanticscholar.org/paper/edb464faac8a7fb78d44a2db51dc47fbf0ba7efc
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Sunghyup Sean Hyun
- Heesup Han
- Markus Blut
- David L. Mothersbaugh
- Jinsoo Hwang
- S. Tanford
- K. Woosnam
- Hossein Olya
In Organizational Behavior and Human Resource Management
- Heesup Han
- Sunghyup Sean Hyun
- Markus Blut
- Jacques Bulchand-Gidumal
- Ricardo Díaz-Armas
- Desiderio Gutiérrez‐Taño
- Eduardo Parra-López
- David L. Mothersbaugh
In Social Psychology
Citations in the corpus
- How Procedural, Financial and Relational Switching Costs Affect Customer Satisfaction, Repurchase Intentions, and Repurchase Behavior: A Meta-Analysis (2015, background): “…1,378 van Birgelen, de Jong, and de Ruyter (2006) x Journal of Retailing 147 399 116 van Doorn and Verhoef (2008) x Journal of Marketing 148 800 117 Vázquez-Carrasco and Foxall (2006) x x x Journal of Consumer Behaviour 149 554 118 Vázquez-Casielles, Suárez-Álvarez, and Del RíoLanza (2009). x…”
- An Extension of the Four-Stage Loyalty Model: The Critical Role of Positive Switching Barriers (2012, background): “…positive switching barriers inhibit customer switching and bring various advantages to a particular service firm in the form of favorable word-of-mouth, increased consumption, and loyalty (Gwinner, Gremler, & Bitner, 1998; Han, Back, & Kim, 2011; Kim & Ok, 2009; Vazquez-Carrasco & Foxall, 2006).”
- Intentions to use social media in organizing and taking vacation trips (2011, background): “…literature aimed to analyze what type of benefits the clients obtain from their long-term relationship with the tourist firms (Gwinner, Gremler, & Bitner, 1998; Marzo-Navarro, Pedraja-Iglesias, & Rivera-Torres, 2004; Reynolds & Beatty, 1999; Vázquez-Carrasco & Foxall, 2006; Yen & Gwinner, 2003).”