Consumers’ willingness to purchase three alternatives to meat proteins in the United Kingdom, Spain, Brazil and the Dominican Republic
By C. A. Gómez-Luciano, L. K. de Aguiar, F. Vriesekoop, B. Urbano. 2019
277 citations recorded by the source corpus.
Abstract One of the current trends in dietary preferences involves the transition to a low- or reduced-meat diet, which is often desirable for health and environmental reasons. This change in dietary preferences requires an in-depth insight into consumers’ preferences towards a variety of alternative/non-meat proteins. This study aimed to investigate the consumers’ preferences and willingness to purchase three alternative dietary protein sources, namely plant-, cultured meat- and insect-based proteins in four countries with dissimilar economic development status (the United Kingdom, Spain, Brazil and the Dominican Republic). It also aimed to determine which factors would most influence the willingness to purchase. From a total sample of 729 valid respondents, psychographic variables were analysed. The alternative protein deemed the respondents’ most preferred willing to purchase was the plant-based type since that option tended to be more widely available in the market. Among the analysed economic groups, the countries classified in the higher economic groups tended to show more readiness to replace traditional meats for the three alternatives. Models suggest that the respondents regarded the alternative characteristics and/or the attributes compared to meat as being the most important factors that influence their willingness to purchase rather than environmental, convenience or healthy buying decisions, or a low level of neophobia. If the perception of healthiness, safety and nutritiousness increases one-unit for the cultured meat in Brazil, the probability of willingness to purchase would increase 86.82%. One-unit stronger belief in Spanish that plant-based are healthy, safe and nutritious higher the probability of willingness to purchase 68.74%. One-unit higher perceive the characteristics of healthiness, safety and nutritional content of the insects-based products would increase 68% the probability of willingness to purchase in the United Kingdom, 72% in Brazil and 58% in the Dominican Republic.
Subfields: Ecology, Insect Science, Marketing
View Paper: https://www.semanticscholar.org/paper/ed5e2d60daa4e40a9154cd110f645b381fffe258
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
- A. Kinchla
- Jaimee Hughes
- M. Fiorentini
- M. Estell
- S. Grafenauer
- A. Nolden
Citations in the corpus
- Role of Sensory Evaluation in Consumer Acceptance of Plant-Based Meat Analogs and Meat Extenders: A Scoping Review (2020, background): “Here, the review focuses on plant-based products as these are the most commercially available and are preferred by consumers [22,23], rather than other alternative protein sources (e.”
- Dealing with the game-changing technologies of Agriculture 4.0: How do we manage diversity and responsibility in food system transition pathways? (2020, unknown): “Research has begun to investigate how consumers feel about food being produced and consumed in radically different ways indicating that this will require different views towards food production and attitudes towards choice and consumption of food and disposal of food waste (Borrello et al., 2017; Sh”
- Plant Protein and Plant-Based Meat Alternatives: Consumer and Nutrition Professional Attitudes and Perceptions (2021, background): “In a study of four countries (the United Kingdom, Spain, Brazil and the Dominican Republic), higher economic groups demonstrated a higher degree of readiness to adopt PBMAs in place of meat [18].”