Using Complex Systems Analysis to Advance Marketing Theory Development

By Jacob Goldenberg, Barak Libai, E. Muller. 2001

482 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/ec659aca3aabeeaf404a30982ef55489bad8aa5e

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Citations in the corpus

Innovation diffusion and new product growth models: A critical review and research directions (2010, background): “For example, Goldenberg et al. (2001a) investigated the effects of weak ties on the speed of diffusion but did not relate weak ties to clustering.”
Influential Nodes in a Diffusion Model for Social Networks (2005, background): “The decreasing cascade model contains the independent cascade model [3] as a special case, and even for the independent cascade model, maximizing σ(A) is NP-hard [6]; in fact, the proof in [6] shows that it is NP-hard to approximate within 1− 1/e + ε for any ε > 0.”
Vital nodes identification in complex networks (2016, methodology): “Considering the independent cascading model [204, 205] with constant activating rate pij = p for every link.”
Influence Blocking Maximization in Social Networks under the Competitive Linear Threshold Model (2011, methodology): “ion 7. 2 Related Work Independent cascade model and linear threshold model are two extensively studied inﬂuence diffusions models originally summarized by Kempe et al. [14], based on earlier works of [11, 23, 10]. Kempe et al. prove that the generalized versions of these two models are equivalent [1”
Influence Maximization in Near-Linear Time: A Martingale Approach (2015, background): “The IC model originates from the marketing literature [22,23], and it assumes that each edge e ∈ E is associated with a probability p ( e ) ∈ [0 , 1] .”
Churn in Social Networks (2010, methodology): “The independent cascade model [21] is based on individual cascades between nodes and the heat diffusion model [42] works similar to SPA.”
Hiding individuals and communities in a social network (2016, methodology): “Here, the two main models of influence are: • Independent Cascade [12]: In this model, every pair of nodes is assigned an activation probability, p : V × V → [0, 1].”
Optimizing Ad Allocation in Social Advertising (2015, background): “For M to be a matroid, I must satisfy two properties: (I1) if X ⊆ Y and Y ∈ I then X ∈ I; (I2) if X ∈ I and Y ∈ I and |Y | > |X| then ∃e ∈ Y \X : X ∪ {e} ∈ I. Property (I1) says that every subset of an independent set is independent.”
Agent-Based Modeling in Marketing: Guidelines for Rigor (2011, unknown): “Please cite this article as: Rand, W., & Rust, R.T., Agent-based modeling (2011), doi:10.”
A Shapley Value-Based Approach to Discover Influential Nodes in Social Networks (2011, methodology): “Independent Cascade Model: This model is investigated recently in the context of marketing by Goldenberg, Libai, and Muller [21], [22].”