Creativity in product innovation: Introduction: characterization and illustration of Creativity Templates

By Jacob Goldenberg, David Mazursky. 2002

193 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology

View Paper: https://www.semanticscholar.org/paper/eaf24fc405ce45ec6e758583f846005f815a1f64

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In Experimental and Cognitive Psychology

1. A. Goldschmidt
2. Jacob Goldenberg
3. Lilach Sagiv
4. Olivier Toubia
5. Sharon Arieli

Citations in the corpus

• Idea Generation, Creativity, and Incentives (2006, background): “Two important examples are inventive templates (Goldenberg et al. 1999b, Goldenberg and Mazursky 2002) and the theory of inventive problem solving (TRIZ) (Altshuller 2000).”
• Structure and freedom in creativity: The interplay between externally imposed structure and personal cognitive style (2010, methodology): “Goldenberg and Mazursky (2002) argue that whereas both tasks are somewhat structured, the Function Follows Form is more structured than the other one.”