Dubai – a star in the east: A case study in strategic destination branding
By M. Balakrishnan. 2008
145 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/1973c61ed9f5279f425eee8082c57d7d2442bad2
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In Organizational Behavior and Human Resource Management
In Sociology and Political Science
In Strategy and Management
Citations in the corpus
- Smart City and Smart Tourism: A Case of Dubai (2017, background): “While Dubai began to gain international recognition as one of the major cities of the MENA region, major infrastructure that includes tourist attractions and facilities, such as Burj Khalifa and the Dubai Metro, were successfully launched, which in turn significantly enhanced Dubai’s profile as a sm”
- Destination personality and destination image (2017, background): “For instance and according to Balakrishnan (2008), Dubai strives to position itself as a city of luxury brands, yet it is associated with several images, not all of them genuinely reflect the image of Dubai.”