Integrative Pricing via the Pricing Wheel

By D. Shipley, David Jobber. 2001

175 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e8562a759fbe8c547e55502d71c3c450b2be3684

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Kostis Indounas
2. George J. Avlonitis
3. Andreas Hinterhuber

In Organizational Behavior and Human Resource Management

1. Kostis Indounas
2. George J. Avlonitis
3. Andreas Hinterhuber

In Strategy and Management

1. George J. Avlonitis
2. Andreas Hinterhuber

Citations in the corpus

• Pricing strategy: A review of 22 years of marketing research (2017, unknown): “Pricing has always been an integral component of marketing (Borden, 1964); of the traditional marketing elements, only pricing creates revenue (LaPlaca, 1997; Shipley & Jobber, 2001).”
• Pricing objectives and pricing methods in the services sector (2005, background): “Moreover, Marn and Rosiello (1992), Simon (1992), Lovelock (1996), and Shipley and Jobber (2001) have suggested that pricing is the only element of the marketing mix that produces revenues for the firm, while all the others are related to expenses.”
• Towards value-based pricing—An integrative framework for decision making (2004, background): “Shipley and Jobber (2001) suggest to view pricing as a continuous process: Changes in environmental conditions, in marketing strategy, and in customer needs can require to change selected elements of the pricing process, which in turn can lead to a modification of the prices adopted.”