Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts

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A Goal-Based Model of Product Evaluation and Choice (2012, background): “…goals may increase over time and that goal attainment often leads to a decrease in goal activation (Bargh and Barndollar 1996; Bargh et al. 2001; Dewitte, Bruyneel, and Geyskens 2009; Förster, Liberman, and Friedman 2007; Kivetz, Urminsky, and Zheng 2006; Lattin and McAlister 1985; McAlister…”
Whatever Happened to Self-Control? A Proposal for Integrating Notions From Trait Self-Control Studies Into State Self-Control Research (2017, unknown): “Research has shown that if people are allowed to engage in two similar tasks requiring selfcontrol, a decline in performance is not observed (Dewitte et al., 2009; for a review see Kiesel et al., 2010), suggesting that poorer performance on the second task does not provide evidence of low…”
Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control (2013, result): “…by paying less attention to the food they ate, they seemed to carry over a tendency to pay attention to consumption, consistent with the findings of Dewitte, Bruyneel, and Geyskens (2009), who show that engaging in one task can enhance performance on a subsequent one when selfregulation requires…”