Hotel Guests’ Preferences for Green Guest Room Attributes*

By M. Millar, Seyhmus Baloglu. 2011

323 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/e7f938fcf053c270661d3595521edf8014432640

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Citations in the corpus

Priming social media and framing cause-related marketing to promote sustainable hotel choice (2020, background): “Many people are unwilling to pay more than they would otherwise would to stay at a green property (Kang et al., 2012; Millar & Baloglu, 2011).”
Preferences and Willingness to Pay for Green Hotel Attributes in Tourist Choice Behavior: The Case of Taiwan (2014, methodology): “While Millar and Baloglu (2011) used conjoint analysis and asked a sample of tourists to evaluate bundles of seven hotel room attributes, they only focused on specific room attributes instead of the overall experience afforded by a green hotel.”
Consequences of “greenwashing” (2015, background): “A recent study has found green hotel certification as the single most influential attribute on guests’ hotel preferences (Millar and Baloglu, 2011).”
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors (2019, background): “We delineated hotel attributes into core attributes and facilitating attributes because the experience of a hotel stays consists of tangible products and intangible services (Millar and Baloglu, 2011; Slevitch and Oh, 2010).”
Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects (2015, background): “For example, in examining environmentally friendly attributes sought by tourists in hotels, Millar and Baloglu (2011) revealed that while green hotel certification was the most influential feature, a refillable shampoo dispenser, energyefficient light bulbs, and towel/linen reuse policies were also…”