Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers

By A. Broderick, Amandeep Jogi, T. Garry. 2003

107 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e7a414859c2bc899b2d2322e967bbc4b4b2304af

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. R. Finney
2. A. Close
3. R. Lacey
4. Gordon Liu
5. W. Ko

In Strategy and Management

1. R. Finney
2. A. Close
3. R. Lacey
4. Gordon Liu
5. W. Ko

Citations in the corpus

• The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness (2010, background): “, a stronger link exists to purchase intentions) (Broderick et al., 2003; Bhattacharya and Sen, 2004).”
• An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives (2011, background): “Irwin et al. (2003) and Broderick et al. (2003) suggest that individual emotional involvement is the key differentiating factor regarding the extent to which an individual will notice, perceive, and respond to the CRM message.”