The Role of Affect in Attitude Change

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The elaboration likelihood model: review, critique and research agenda (2014, background): “This institutionalized and enduring model often provides the framework for marketing planning processes, although as noted by Szczepanski (2006), many advertising practitioners have questioned the predictive abilities of the model.”
The Influence of Affect on Attitude (2005, background): “Along similar lines, Petty and colleagues (Petty et al., 2001) concluded in their review of the literature on persuasion using fear appeals that when people feel competent and motivated to bring about an action in the face of likely threat, then fear appeals can be very effective.”
When Is a New Thing a Good Thing? Technological Change, Product Form Design, and Perceptions of Value for Product Innovations (2007, background): “Second, positive emotions affect behavioral tendencies toward an object (Petty et al. 2001), such as playfulness, willingness to approach and explore new objects, and visualization of future achievements (Fredrickson 1998, 2001; Watson et al. 1999).”
Feeling and Doing: Affective Influences on Interpersonal Behavior (2002, background): “Despite the extensive research on the role of affect in responding to persuasive messages (Petty et al., 2001; Petty, Gleicher, & Baker, 1991; Sinclair, Mark, & Clore, 1994), little research on affective influences has focused on how such messages are produced.”