Customer equity management as formative second-order construct

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Value co-creation: concept and measurement (2014, methodology): “Studies in extant research on index development have used a criterion of VIF ranging from less than 10 (Bruhn et al. 2008) to less than 3 (Arnet et al.”
An empirical investigation of employee portal success (2010, methodology): “In our study, correlations between the formative and all other constructs of less than .700 (see Appendix E) indicate good discriminant validity (Bruhn et al., 2008).”
Reflective and formative metrics of relationship value: a commentary essay (2009, background): “Two comments on the Bruhn et al. (2008) study are relevant to the later discussion in this essay.”
Advancing formative measurement models (2008, background): “Higher-order formative models (ada 2004; Venaik, Midgley and Devinney, 2005; Witt and Rode, 2005; Yi and Davis, 2003; see also Bruhn et al., 2008-this issue). For example, Yi and Davis' (2003) construct of “observational learning processes” comprises four formative firstorder dimensions, namely “att”
Structural Equation Modeling in Information Systems Research Using Partial Least Squares (2010, unknown): “700 indicate sufficient discriminant validity (Bruhn et al. 2008).”