Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes

By Joe Phua, Sun Joo Grace Ahn. 2016

125 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e6c89457408b7f3561df3aa8dcb129f34ee198fe

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Nathaniel J. Evans
2. Joe Phua
3. Sophie C. Boerman
4. Liselot Hudders
5. Raquel Sánchez-Fernández
6. David Jiménez-Castillo
7. Seounmi Youn
8. Seunghyun Kim

In Sociology and Political Science

1. Nathaniel J. Evans
2. Joe Phua
3. Sophie C. Boerman
4. Liselot Hudders
5. Seounmi Youn
6. Seunghyun Kim
7. Raquel Sánchez-Fernández
8. David Jiménez-Castillo

Citations in the corpus

• Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017, background): “Specifically, on social media platforms, brand-related eWOM can be propagated by individuals who have the desire to share brand-related information with others in their social networks (Chu and Kim 2011; Phua and Ahn 2016).”