Pricing orientation, pricing capabilities, and firm performance
By Stephan M. Liozu, Andreas Hinterhuber. 2013
141 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/e56362c2761cfbc7ee8eb3f14ecfd06da4b650fd
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Citations in the corpus
- Is innovation in pricing your next source of competitive advantage (2014, background): “Current academic research strongly suggests that active CEO championing of pricing positively and significantly influences pricing capabilities and firm performance (Liozu & Hinterhuber, 2013a).”
- Organizational and institutional barriers to value-based pricing in industrial relationships (2015, background): “While research of value in B2B marketing is extensive, empirical research on the implementation of value-based pricing is still rather nascent (Liozu & Hinterhuber, 2013), calling for an exploratory approach.”