Brand personality of tourist destinations: An application of self-congruity theory

By Ahmet Usakli, Seyhmus Baloglu. 2011

623 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e2ec2a0b5f6e29af5c078dab74fd68e0277fb4b3

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Citations in the corpus

Destination personality and destination image (2017, background): “To attract tourists, destinations must be unique (Hosany, Ekinci, & Uysal, 2006; Murphy, Moscardo, & Benckendorff, 2007; Qu et al., 2011; Usakli & Baloglu, 2011).”
Destination brand personality and destination brand attachment – the involvement of self-congruence (2017, background): “A tourist can find a destination brand that to some degree offers symbolic resources to represent or express his or her actual self or ideal self in terms ofidentities, core beliefs, values, social status, and so on (Usakli & Baloglu, 2011).”
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking (2018, background): “Previous studies assume a direct relationship between selfcongruence and favourable consumer behaviour due to stimulating positive emotions and selfconsistency (e.g. Usakli & Baloglu, 2011; Kressman et al., 2006; Ekinci & Riley, 2003; Sirgy, 1982).”
Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior (2014, background): “Usakli and Baloglu (2011) found that personality dimensions of Las Vegas, when aligned with the personality of the visitor, have a positive effect on intention to revisit and recommend.”
Toward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing (2013, background): “Although brand personality has been acknowledged as an important component of branding, very few academics and practitioners have attempted to identify the salient personality characteristics of tourism destinations (Usakli & Baloglu, 2011).”
The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior (2018, methodology): “The theory suggests that the higher the consistency between a brand and one’s selfconcept, the higher the tendency to choose the brand (Sirgy, 1982; Usakli & Baloglu, 2011).”
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, methodology): “Matzler et al. (2016) and Usakli and Baloglu (2011) support this argument by discovering the antecedent role of BP on SC, which demonstrates tourists consider a destination’s BP in evaluating the match between destination image and their self-images.”
Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations, Destination Image, and Visitor Image Congruity (2021, background): “Previous studies have also shown that visitor image congruity influences travel intentions (Hung and Petrick 2011a; Pratt and Sparks 2014; Usakli and Baloglu 2011).”
An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender (2017, background): “Second, according to self-congruity theory, consumers want to buy brands that match their image [39], suggesting that the higher the level of congruence, the higher the purchase intention [40].”
Development and validation of a destination personality scale for mainland Chinese travelers (2017, background): “Hence, some of the dimensions of BPS are impertinent to describe a tourism destination (e.g., Kim & Lehto, 2012; Murphy, Moscardo, et al., 2007; Usakli & Baloglu, 2011).”
Destination Personality: Scale Development And Validation (2018, background): “The results of this research can be compared with a number of destination personality measurement studies that have been performed in different contexts and cultures (d’Astous & Boujbel, 2007; Ekinci & Hosany, 2006; Rojas-Méndez et al., 2013; Sahin & Baloglu, 2009; Usakli & Baloglu, 2011).”