Development and validation of a destination personality scale for mainland Chinese travelers

By Li Pan, Meng Zhang, D. Gursoy, Lu Lu. 2017

124 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0cc6ca7494b0525354072a711072b0d8a46236ac

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Sop
2. N. Kozak

In Sociology and Political Science

1. S. Sop
2. N. Kozak

Citations in the corpus

• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, methodology): “SC relationship for hotel brands, the results of this study also support the studies investigating destination personality and tourists’ SC (Kılıç & Sop, 2012; Matzler et al., 2016; Pan et al., 2017; Usakli & Baloglu, 2011).”