Managing value co-creation in the tourism industry

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Experience Value Cocreation on Destination Online Platforms (2018, background): “The roles of ICT, social media, and social context mobile marketing (SoCoMo) in the value cocreation process have been studied (Breidbach and Maglio 2016; Buhalis and Foerste 2015; Cabiddu, Lui, and Piccoli 2013; Neuhofer, Buhalis, and Ladkin 2012; Ramaswamy and Ozcan 2016; Singaraju et al. 2016).”
Co-creation of tourist experiences: a literature review (2018, background): “Co-creation is a consumer experience of a particular kind, that is, the actively participated in and interactive experience (Cabiddu et al., 2013; Füller, Hutter, & Faullant, 2011; Hsieh & Yuan, 2011; Obenour et al., 2006; Poulsson & Kale, 2004; Prahalad & Ramaswamy, 2004; Vargo & Lusch, 2004,…”
Value co-creation in a sharing economy: The end of price wars? (2018, background): “Therefore, contrary to traditional marketing theory that consumption destroys value, consumption activates value and even destroys resources to create value (Cabiddu et al., 2013; Grönroos, 2011).”
Resident-tourist value co-creation: The role of residents' perceived tourism impacts and life satisfaction (2017, background): “However, the primary focus of extant value co-creation studies is based on firm-customer co-creation, or in the context of tourism, tourist-tourism service providers (Binkhorst & Den Dekker, 2009; Cabiddu et al., 2013; Grissemann & Stokburger-Sauer, 2012).”