How personal nostalgia influences giving to charity

By Altaf Merchant. 2011

93 citations recorded by the source corpus.

Subfields: Gender Studies, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e136e220c637a89ef012f3ab58e3a0bbfd983aee

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Abdullah J. Sultan
2. Darrel D. Muehling
3. David E. Sprott
4. Ian Phau
5. Chris Marchegiani

In Social Psychology

1. Abdullah J. Sultan
2. Darrel D. Muehling
3. David E. Sprott
4. Ian Phau
5. Chris Marchegiani

Citations in the corpus

• Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements (2014, background): “…(Belk 1988; Davis 1979), brand loyalty (Olsen 1993), brand meaning (Brown, Kozinets, and Sherry 2003), charitable giving (Merchant, Ford, and Rose 2011; Zhou et al. 2012), retail atmospherics (Orth and Bourrain 2008), literacy criticism (Stern 1992), and emotions (Bambauer-Sachse and Gierl…”