Introduction: personalized views of personalization

By D. Riecken. CACM, 2000

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Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach (2006, background): “With heavy information overload experienced by online customers to find and select the best product or services, there has been substantial demand for personalized systems to treat each customer individually [46,72].”
Contributions of Psychophysiology to Media Research: Review and Recommendations (2004, background): “More studies examining potential moderator influences in psychophysiological media studies are needed, given that, in the future, media presentations will increasingly be personalized when using modern media and communications technologies (Riecken, 2000).”
An Experimental Study on Ubiquitous commerce Adoption: Impact of Personalization and Privacy Concerns (2008, background): “From the perspective of marketing, personalization is also known as “one-to-one marketing” or “individualization” (Watson et al., 2002; Murthi and Sarkar, 2003), and it refers to “building customer loyalty by building a meaningful one-to-one relationship” (Riecken, 2000).”
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model (2005, background): “Personalisation is about mapping and satisfying of customer’s goal in specific context with a business’s goal in its respective context [ 35 ].”