Factors influencing consumers' willingness to accept mobile advertising: a conceptual model

By Matti Leppäniemi, Heikki Karjaluoto. International Journal of Mobile Communications, 2005

346 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b6315c50039d96aeb80dcf96aa71bcbc117d6532

How researchers see this paper

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1. R. Gonçalves
2. F. Branco
3. Tiago Oliveira
4. Catarina Costa
5. José Martins
6. Youssef Chetioui

Citations in the corpus

• How smartphone advertising influences consumers' purchase intention (2019, methodology): “Incentives and discounts are methods which are used to persuade consumers to accept advertising (Haghirian et al., 2005; Leppaniemi and Karjaluoto, 2005).”