Math anxiety and its effects on consumers’ preference for price promotion formats

By Rajneesh Suri, K. B. Monroe, Umit Koc. 2013

66 citations recorded by the source corpus.

Subfields: Education, Experimental and Cognitive Psychology, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/dfd996107f8a107d23e97f4b10e1ed6f61debded

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. Eric J. Johnson
2. Vicki G. Morwitz

Citations in the corpus

• The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing☆ (2016, background): “…in consumers' math ability and their preferences toward and processes used for numerical calculations may affect how they compute total costs with PP, and thus their reactions to PP. Prior research has shown these traits influence processing of price promotions (Suri, Monroe, & Koc, 2013).”